In the bustling city of New York, where the streets never sleep, a unique gathering of fashion and music icons comes together for the latest Tommy Hilfiger campaign. The short film features Gigi Hadid, Jisoo, and Peggy Gou, all bumping into and fist-bumping the brand's global ambassador, Travis Kelce. This eclectic group of celebrities and creatives is the heart of the 'Only In New York' campaign, which celebrates the city's creative spirit, vibrant energy, and ever-evolving culture. The campaign is shot inside The Plaza Hotel, a symbolic location for Tommy Hilfiger, who resided at the 5th Avenue address from 2008 to 2019. The hotel's rich history, having hosted Marilyn Monroe, Frank Sinatra, The Beatles, and The Rolling Stones, sets the stage for these iconic figures to collide and spark inspiration.
The campaign showcases a fusion of quality craftsmanship, effortlessness, and functionality with a modern twist. The cable knit sweater, an American classic, takes center stage, while varsity jackets, rugby-ready stripes, and a red, white, and blue color palette pay homage to the brand's streetwear icons and sporting spirit. This collection embodies the timelessness of The Plaza Hotel and Tommy Hilfiger's preppy signature, blending tradition with a contemporary edge.
Gigi Hadid, a long-time ambassador for the brand, reflects on her experience: "Tommy is a mentor to me, always encouraging self-expression through our collaborations. Being together in New York felt like a celebration of our shared journey." Jisoo, Harper's BAZAAR Australia/New Zealand cover star and ambassador, also shares her thoughts: "Being part of the Tommy family has been special, and the energy and setting of the campaign were truly magical." The campaign not only showcases the brand's latest collection but also highlights the unique bond between these celebrities and the city of New York, creating a memorable and inspiring experience.
This campaign is a testament to the power of collaboration and the magic that happens when fashion and music icons come together in the city that never sleeps. It leaves a lasting impression, blending the brand's heritage with the vibrant energy of New York, and it's a celebration of the city's spirit and its ability to bring people together.
