In the world of rock, few bands have endured as long and as consistently as Deep Purple. With a career spanning over five decades, the band has not only left an indelible mark on the genre but has also managed to stay relevant and exciting, even as the music landscape has evolved. In a recent interview, keyboardist Don Airey offered a glimpse into the band's mindset, their creative process, and their enduring appeal. While the interview touches on various topics, it's the band's approach to longevity and their latest album, "Splat!", that truly shines a light on their philosophy and the key to their success.
The Art of Staying Relevant
One of the most intriguing aspects of Deep Purple's longevity is their ability to stay relevant without compromising their artistic integrity. Airey highlights this by discussing the band's mindset after their "farewell tour" in 2017. Instead of retiring, the band embraced the idea of being "a normal band again," focusing on making music and touring without the fanfare. This approach, Airey suggests, is about staying humble and keeping the music fresh. It's a mindset that many bands struggle to maintain as they age, often falling into the trap of nostalgia or becoming complacent. Deep Purple, however, seems to have found a balance between honoring their past and embracing the present.
The Music Business: Half Music, Half Business
Airey's perspective on the music business is particularly insightful. He emphasizes the importance of taking care of the music while also recognizing the business side. This balance is crucial for any artist, and Deep Purple seems to have mastered it. By focusing on creating high-quality music, the band ensures that the business side takes care of itself. This is a lesson many artists, especially those in the digital age, often overlook. The pressure to constantly release new content or chase trends can sometimes overshadow the art itself. Deep Purple, with their approach, reminds us that quality music can stand the test of time and that a strong artistic vision is the key to long-term success.
Splat!: A Transformation, Not an End
The latest album, "Splat!", is a testament to Deep Purple's enduring spirit and their willingness to experiment. Produced by legendary producer Bob Ezrin, the album is described as the "heaviest Deep Purple album in many years." This is not just a statement about the music but also about the band's mindset. Instead of treating the end of an era as a destruction, Deep Purple imagines it as a transformation, a "metamorphosis beyond physical existence." This concept, conceived by singer Ian Gillan, is a powerful statement about the band's approach to their art and their place in the music world. It's a reminder that even in the face of change, Deep Purple is willing to evolve and push boundaries.
The Power of Collaboration
One of the most exciting aspects of "Splat!" is the collaboration with Keith Urban on the single "Diablo." Urban, a global superstar and Grammy-winning guitarist, singer, and songwriter, brings a fresh perspective to the band. This collaboration is not just a one-off but a testament to Deep Purple's willingness to work with other artists and explore new sounds. It's a reminder that the band is not afraid to take risks and that their music can appeal to a wide audience. This approach to collaboration is a key factor in the band's ability to stay relevant and exciting over the years.
Looking Ahead
As Deep Purple continues to tour and release new music, it's clear that the band is not just preserving their legacy but also extending it. With "Splat!", they have created an album that is both a nod to their past and a look towards the future. The band's approach to music, their mindset, and their willingness to experiment are what keep them at the forefront of the rock genre. As they continue to evolve, one thing is certain: Deep Purple will remain a band that inspires and captivates audiences for generations to come.
